Michl is not an artist you want to sleep on. The enigmatic artist who’s racked up 110 million streams without shiny press photos, bios, in-depth interviews and marketing, has today unveiled his first-ever music video. Michl takes us to California in his artistic visual that makes us want to fall in love. The music video is a three-part short film titled ‘datum’, featuring two previously released songs (“Out of Order” and last month’s Mura Masa-produced “Better With You”) and new track “I’d Do It Again”. Co-directed by Michl with Sean Hollihan, the film peels back yet more layers at Michl’s story as an artist.
Speaking about the film Michl states:
“The entire film was shot in my hometown of Riverside, CA. In the same home, same streets, same local grocery store,” said Michl of his debut video. “Most would consider Riverside an uninspiring city, but somehow I always had big aspirations. By subtly placing high fashion within the context of my hometown, we were able to re-create that dreamlike optimism I had growing up.”
Michl is currently on a US tour with Marian Hill, and has a debut album set for the summer as well as a headline tour this fall.