With everything going on in the world, its always great to see artist speaking up about what’s going on and making honest music. Grammy award winner, Usher has teamed up with Nas and newcomer Bibi Bourelly for a song that raises awareness of victims who have dealt with racial injustice and police brutality. “Chains” is a powerful record with an amazing message that everyone needs to hear. We at Music & Other Drugs have not taken what has happened lightly so we were glad to be able to post something that expresses our thoughts and feelings. Usher soars on the track while BiBi starts off the song with her unique and intriguing voice. Nas pulls in a thought-provoking message with his verse as well. Usher spoke about the song saying:
“In writing this song, I was motivated by the events involving prejudicial injustice that are still happening today. The reality is that racial bigotry diminishes the lives of too many people in our country. We have to come together as a country to solve these problems and this is one way I can contribute.”
The song is accompanied with an interactive video brought to you by Tidal. The interactive experience is called, “Don’t Look Away” and it controls the users facial recognition with the camera-enabled device. The viewers are supposed to look into the eyes of the victims, and the song will stop if the user looks away. Very creative and powerful message here.
Usher continued by saying:
“I chose to introduce the song through the ‘Don’t Look Away’ experience because it is important not only to feel the issue but to face it. The pain and suffering that these victims and their families have endured is something we must never forget. When we look away from this problem it gets worse. To fix it, we have to face it.”
Usher will perform the track for the first time at the TIDAL X: 1020 concert in Brooklyn this month, which Music & Other Drugs will be attending. Families of the victims appearing in the “Don’t Look Away” experience will be in attendance, and proceeds will benefit groups which promote social impact and change.
Click here to watch the “Don’t Look Away” experience.