“So why do we cry when we both know it’s the end?”
In 2017, BOSCO captured our hearts with the release of her 8-track project, b. The project features collaborations with St. Beauty, (Castles), and Anna Wise (We Cool), along with “Adrenaline,” and our favorite track “Cruel.” The Omar Ferrer produced track reminds us of a deep cut that Kelis and Pharrell would drop. To complete the journey of b., BOSCO felt it necessary to give us a visual for “Cruel.” The visual, directed by Matthew Addington, takes an intimate look in to a relationship that is ending. On twitter, BOSCO asks “so why do we cry when we both know it’s the end?.” As you answer this question, the visual takes us through the rise and fall of a relationship, and the emotions a person can go through. Relationships give us the highest of highs, and the lowest of lows.
Check out the visual for “Cruel,” and listen to b. below.